ABOUT US

CS Automotive Group is the automotive division of Chye Seng Group which was established in 1948. It is one of the country's leading 1-Stop Automotive Solution Center with services comprising Sales, After-Sales Services, Spare Parts, Accident Claim and Insurance for the brands - Peugeot, GWM, Hyundai, Ford and Proton in the northern region of Malaysia. The family-owned business is committed to both customer service and employee satisfaction. CS Automotive Group has continuously grown and expanded over the past 10 years to a total of 6 outlets, mostly located in the northern region of Malaysia. Our mission is to provide customers with the best Sales and After Sales service overall experience while our vision is to be the leading automotive dealer group in Malaysia and become the benchmark for Sales & After Sales Service Customer Satisfaction. Looking for a 1-Stop Automotive 3S Center? Come to us as we know your car better than anyone else. We are here to make your buying and after-sales experience more enjoyable.

CS Automotive Group History

In 2013, CS Automotive Group launched the first outlet, Peugeot Butterworth CS Euro Auto located in Bagan Ajam, Butterworth after acquiring the first Peugeot dealership.

A year later, CS Automotive Group expanded its business to Alma, Bukit Mertajam providing equally excellent service to the customers in the region.

In 2016, Peugeot Northern Technical Center were launched in Bagan Ajam, Butterworth to provide support for the Peugeot recall programme and at the same time provide major automotive services to our customers.

CS Automotive Group continues to grow and expand along the way. In 2019, we successfully acquired Hyundai and Ford dealerships.

2021 has seen the growth of the CS Automotive Group with the acquisition of Proton as one of our brands. In 2022, we successfully acquired GWM dealership, bringing the number of authorized dealers to five.

CS Euro Auto Sdn Bhd

Peugeot and Hyundai are the subsidiary brands under CS Euro Auto Sdn Bhd. The first Peugeot outlet which is also the headquarter launched in 2012. A year later, we launched the second outlet of Peugeot in Alma, Bukit Mertajam. In 2016, we launched Northern Technical Center exclusively for Peugeot which provides customers with enhanced facilities and agile service delivery. It’s built to target the product enhancement program for all Peugeot vehicles, ensuring faster after-sales service and satisfaction for all Peugeot owners. On the other hand, Hyundai Butterworth CS Euro Auto was founded back in 2019 to provide more quality Sales and After Sales services to current and future Hyundai customers. Last but not least, we are pleased to announce that we have become an authorized dealer of GWM in 2022. We are not merely a dealer, but we are a service provider.

CS OTC Vision Sdn Bhd

Ford Sungai Petani is the brand under CS OTC Vision. Ford Sungai Petani was launched in 2019 in Sungai Petani, Kedah. All of our team members are carefully selected and thoroughly trained to deliver the best services and solutions for any of your motoring needs.

CS Prima Auto Sdn Bhd

The sole brand under CS Prima Auto is Proton CS Prima 3S Center located in the heart of Georgetown. It is the latest brand that we acquired under CS Automotive Group in 2021, officially opened for business in June 2021 and we are fully concentrating to make your Proton Ownership experience as pleasurable as possible. At CS Prima Auto, our customers always come first. We provide quick and precise services to our customers in a short amount of time to make their servicing experience hassle-free and enjoyable.

Chye Seng Property Development & Construction

Chye Seng Property Development & Construction is the property development & construction arm of CS Group. It prides itself as a conscience minded with value and lifestyle creating orientated developers by having successfully completed ≥ 2,600 units of Residential, Commercial, & Industrial Schemes. Without compromising quality and affordability CS Group has built trust and ties with the public & private sectors by being an active participant in the socio-economic development of the Northern Region.

Explore More

Awards & Achievements

Chye Seng Property Development & Construction is the property development & construction arm of CS Group. It prides itself as a conscience minded with value and lifestyle creating orientated developers by having successfully completed ≥ 2,600 units of Residential, Commercial, & Industrial Schemes. Without compromising quality and affordability CS Group has built trust and ties with the public & private sectors by being an active participant in the socio-economic development of the Northern Region.

Core Values

The development of CS Automotive Group is well driven under the company’s core values which provide every one of us with the guiding principles and fundamental beliefs that help us to work together effectively. Our core values are Customer-Centric, Team, Sustainable Growth, Learning & Development, and Community Development. These core values have shaped our corporate culture and are still relevant today.

We are proud to celebrate our 10 years anniversary this year. Thank you for the support along the way and we will continue to deliver the best sales and after-sales service to our customers and grow together with the community to become the leading automotive dealer group in Malaysia.

2023 CS Automotive Group®